This Just In: How to Capture and Keep Clients

In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.

The author/editor, Jennifer Rose, was a solo practitioner practicing family law in Iowa, for 20 years. Rose was listed in Best Lawyers in America, rated “AV” by Martindale-Hubbell, and served a term as chair of the Iowa State Bar Association Family and Juvenile Law Section. She was also editor in chief of GPSolo, the flagship magazine of the American Bar Association Solo, Small Firm, and General Practice Division, from 1995 to 2007 and again from 2009 to 2011; served on the division’s Council; was secretary and vice chair of the division.

I think this book is an easy read in this key area for new or soon to be new lawyers. With the intersession holidays coming up you may want to consider a book like this to polish your skills in marketing.