This Just In: Build Your Practice the Logical Way

Attorneys and law firms are nothing without good clients. Build Your Practice the Logical Way [Find it] by Carol Schiro Greenwald and Steven Skyles-Mulligan is a how-to guide to help attorneys market their practices in a way that centers on cultivating valuable client relationships. The book is structured around five core principles that the authors have used successfully to help attorneys market their practices:

• Value is defined by the client.
• Communication is central to the delivery of professional services.
• Creating a loyal client is a process, not a given.
• Knowing more about your clients and about your own work preferences will help you build a more enduring practice.
• It is possible to replicate your best client relationships.

In tracking these client-centric principles, the authors provide practical forms, worksheets, and checklists with each chapter; these are also available on a CD-ROM included with the book.  This book would be of interest to law firm executives and managers, solo practitioners, marketing professionals, and law students preparing to enter professional legal service.